I’m Samuel, and I started AnytimeGift because every Christmas I found myself frustrated by the same problem: mountains of torn wrapping paper, hours wasted wrapping gifts, and the nagging feeling that all of it was harming the environment. Every year, I’d fill bags with discarded paper, plastic-coated gift wrap, empty tape rolls, and ribbon that couldn’t be recycled. One Christmas morning, after seeing our bin overflowing before breakfast, I realised just how unsustainable the tradition had become. That moment stuck with me, and it inspired me to find a better way to celebrate—one that didn’t come at the planet’s expense.

I also thought about how much time I was spending wrapping gifts. I’ve had late nights on Christmas Eve where I was surrounded by scissors, tape that kept disappearing, and wrapping paper that never seemed to fit anything properly. I remember struggling to wrap one oddly shaped gift and thinking, There has to be an easier way. That’s when the idea of reusable drawstring gift bags really took hold. A simple pull of a cord instead of 10 minutes of folding and taping? Yes, please. I wanted to make gift-giving feel joyful again, not stressful.

Money was another big factor. Every year I’d buy new rolls of paper, new tags, new ribbons—only for everything to end up in the bin. It felt wasteful. When I created my first set of reusable drawstring bags, I realised how much I could save by using them again and again. Instead of repeatedly buying things meant to be thrown away, I could invest in something that lasted for years. It felt smarter, more intentional, and more aligned with the values I wanted for my family.

So I built this brand to offer a solution that is eco-friendly, time-saving, and cost-efficient—but also meaningful. These bags represent my commitment to reducing waste, simplifying the holidays, and helping others enjoy Christmas without the stress or the guilt. By choosing reusable gift bags, we can all make the season a little greener, a little calmer, and a lot more joyful.